Client Detail PR / Lakeside Joondalup
Collaboration Take an empty space (with carpet, beige walls and fake hedging) in WA's largest shopping centre and transform it into a location for the media launch of The Good Food & Wine Show 2016. I kept it basic with white walls, concrete, greenery, light-coloured timber trestle tables, white bentwoods and brought in colour through kilims from Temple Fine Rugs, dyed Pure Linen stonewash runners (thank you Fenella Peacock) and medallion artworks (thank you artist Anisah Nasir) to hang from each linen-wrapped potted fern and elephant ear. I brought in the plants to create a wall and define a small welcome/bar area on entry for guests and hide a kitchen behind. These plants were mounted on hooks and guests were encouraged to take them and their medallions home for a bit of interactive fun and to instagram. I'm not a fan of artificial lighting, but it was necessary in this space, which had no windows, and I used basic rice paper shades strapped together like hanging sculptures as pendants. On the table were menus by Ella of Elm Paper, placecards by Judith Ann of Beautiful Writing and centerpieces of raw wooden boards, moss, freckle face and ferns. It was a fun installation making 5m long greenery garlands and balls for our industrial-look urban jungle. Thank you to the team: Anisah Nasir, Amy Kyle, Melanie Hardie and Tim Palmer, and the team from OMG.
Styling Anna Flanders
Photography Dion Robeson